Survey fielded after the U.S. presidential election reveals 57% of U.S. adults say misinformation and "fake news" are key issues impacting trust in news media Notwithstanding, 71% of Americans believe companies should advertise in news media, viewing it as essential support for journalism WASHINGTON, Nov. 15, 2024 /PRNewswire/ -- 65% of Americans say advertising in news is important, though trust challenges remain, according to a survey Stagwell (NASDAQ: STGW) released on November 14 as part of its Future of News initiative. The post-election flash poll conducted by Stagwell and its research consultancy HarrisX, which surveyed 1,510 U.S. adults between November 11-12, reveals Americans' perspectives on the media landscape, factors influencing their trust in news media and public support for brand advertising in news. Key findings from the post-election survey include:
This study follows Stagwell's U.S. and U.K. News Advertising studies released earlier this year which reveal ads placed adjacent to news topics such as politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories. "Americans continue to recognize the importance of news and the importance of advertisers supporting the news industry," said Mark Penn, Chairman and CEO of Stagwell. "But all is not completely rosy as questions about trust, particularly among Republicans, continue to dog the industry." These findings highlight the continued importance of news media as a platform for brand engagement. Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more were discussed at the Future of News post-election summit in Washington on November 14. To learn more and get involved, please contact [email protected]. About Stagwell About HarrisX Contact View original content to download multimedia:https://www.prnewswire.com/news-releases/post-election-survey-from-stagwell-stgw-reveals-80-of-americans-say-news-media-is-a-powerful-medium-for-reaching-consumers-distrust-in-news-media-stems-from-poor-separation-between-news-and-opinion-based-content-302306505.html SOURCE Stagwell Inc.
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